A00 / NowSmall diagnostic check if access exists
Check exact-page technical eligibility in parallel
Avoid spending on content around an unverified technical assumption.
The work
Owner or website team checks relevant URLs in Search Console and inspects applicable access/index directives.
Done when
Specific results and any actual fault are recorded per URL.
Dependencies and evidence
Owner: SSSI website owner
Depends on: Can start independently.
Basis: H05, X25.
No crawler block has been established.
A01 / NowFocused review
Confirm facts and assemble usable proof
The first page changes and later articles need accurate service details and evidence.
The work
Create an approved facts/evidence sheet covering delivery scope, practitioner role, permissions, case status, research references and confidentiality.
Done when
Each proposed claim has a source, scope, permission and reviewer.
Dependencies and evidence
Owner: SSSI with writer/research support
Depends on: Can start independently.
Basis: SUP01, SUP02, Q04, Q24, Q40.
A testimonial, a research finding and a measured client result remain different evidence.
A02 / NowOne existing-page update
Refine the Strategic Partnership buying route
Six intervention situations account for 96 answers, with no current-name recommendation.
The work
Use the included page draft to clarify who the work is for, when diagnosis fits, expected steps and the relevant next action.
Done when
A sponsor can identify fit and the appropriate route without decoding programme names.
Dependencies and evidence
Owner: SSSI website team
Depends on: A01.
Basis: S01, S02, S03, S04, S05, S06, SUP01.
Preserve existing expertise; do not invent a new service or promise outcomes.
A03 / NowExisting-page table and FAQ
Clarify certification and current identity
Certification produced SSSI's one current-name recognition signal and a directly relevant external credential.
The work
Add current entry points, supervised progression, delivery rights, support and approved current/historical identity wording to the existing page.
Done when
A buyer can distinguish participation, coaching, lead delivery and certifying others.
Dependencies and evidence
Owner: SSSI programme owner and website team
Depends on: A01.
Basis: Q37, Q38, Q39, Q40, SUP02, X23.
Use actual current policies; do not infer worldwide rights or a current P&G contract.
A04 / NextSelected-asset review
Repair and connect the best existing content
The communication, matrix-work, relationship and measurement assets already overlap useful buyer questions.
The work
Check live references and article-to-service links; distinguish illustrative cases; replace any actual public citation artifacts.
Done when
Readers can inspect the support and take an appropriate service next step.
Dependencies and evidence
Owner: SSSI editor and website team
Depends on: A01, A02.
Basis: S06, S08, S09, X26.
Do not expand every article to an arbitrary length or delete reflective thought leadership.
A05 / NextTwo focused content assets
Develop the first two practical buyer resources
Sponsors need help choosing support and preparing a real cross-functional conversation.
The work
Produce C01 and C02 with an original worksheet, expert input, verified sources and a direct service path.
Done when
Each resource answers a distinct buying question and contains something usable.
Dependencies and evidence
Owner: SSSI subject expert and writer
Depends on: A01, A02, A04.
Basis: Q01, Q04, Q05, Q08.
Finish the articles; do not merely republish the study's already included briefs.
A06 / NextRepurposing and distribution
Distribute to the intended buyers
Useful resources need relevant readership and conversations.
The work
Adapt the resources into specific LinkedIn posts and use appropriate existing newsletters, partner profiles and relevant professional discussions.
Done when
Review audience fit, relevant replies, resource use and qualified enquiries.
Dependencies and evidence
Owner: SSSI marketing
Depends on: A05.
Basis: C01, C02, X24.
No claim that posting on LinkedIn automatically earns AI citations.
A07 / LaterSelective follow-on content
Use current themes where SSSI has real delivery fit
Trust, change and supported practice are prominent market themes.
The work
Consider a people-side AI-adoption guide after confirming SSSI's exact relevant intervention experience; develop other briefs by priority.
Done when
The asset connects a real buyer problem to evidenced expertise, without a new unsupported AI-consulting claim.
Dependencies and evidence
Owner: SSSI subject expert
Depends on: A04, A05.
Basis: T02, T03, T04, S05.
Do not build an AI platform or chase every trend to imitate competitors.
A08 / LaterAgreed later measurement
Measure enquiries and repeat unchanged questions
One baseline cannot establish improvement or session stability.
The work
Log implemented changes and qualified enquiries; agree the next observation scope and dates.
Done when
Compare recorded outputs, source roles and commercially relevant enquiries with the original baseline.
Dependencies and evidence
Owner: SSSI and research partner
Depends on: A02, A03, A05.
Basis: Original frozen question bank.
Separate time changes, session variability and prompt changes; do not promise causal uplift.